CommunitySing! Launch & Infrastructure Studio Day
Facilitated by Karen Cubides Agency

Purpose

The CommunitySing! Studio Day is a strategic planning and implementation intensive designed to build the marketing, fundraising, communications, and operational infrastructure necessary to successfully launch and sustain the CommunitySing! program.

Rather than focusing solely on promotion, this intensive creates the foundational systems, messaging, and materials needed to support audience growth, community engagement, fundraising efforts, volunteer coordination, and long-term program sustainability.

Process

Pre-Session Planning Meeting (48 Hours Prior)
KCA meets with project leadership to review goals, existing materials, community partnerships, fundraising objectives, and event logistics. This collaborative planning session ensures the Studio Day is customized to the organization's specific needs.

Studio Day (9:00 AM – 4:00 PM)

Morning: Asset Creation & Infrastructure Development
KCA develops and implements core program assets, which may include:

• CommunitySing! messaging framework and positioning

• Program branding recommendations

• Event marketing plan

• Social media campaign templates

• Email marketing campaign and automation setup

• Community partner outreach materials

• Sponsorship and donor communication templates

• Volunteer recruitment materials

• Fundraising communication strategy

Midday Review Session
KCA presents completed assets, gathers stakeholder feedback, and provides strategic guidance on implementation, audience development, and community engagement opportunities.

Afternoon: Refinement & Finalization
The KCA team incorporates feedback and finalizes deliverables for immediate use.

Deliverables

The Studio Day may include:

• CommunitySing! marketing strategy

• Event launch timeline

• Social media content calendar

• Email marketing campaign

• Community partner outreach toolkit

• Sponsorship and donor communication templates

• Volunteer recruitment materials

• Event registration and attendee communication workflow

• Fundraising promotion assets

• Press release template

• Flyer and promotional copy

• Audience engagement strategy

• Post-event follow-up templates and impact reporting framework

Expected Outcomes

• Increased awareness of CommunitySing! throughout the local community

• Stronger partnerships with schools, choirs, and community organizations

• Improved fundraising capacity for partner organizations

• Streamlined volunteer and attendee communication systems

• Sustainable marketing infrastructure that can be reused for future CommunitySing! events

• Increased visibility of FPCHC as a community arts and cultural partner

• A repeatable framework that supports two annual CommunitySing! events with greater efficiency and impact

Investment

CommunitySing! Launch & Infrastructure Studio Day
$1,800

Optional Hybrid Studio + Mastermind Format Available

This expanded format combines hands-on implementation with strategic coaching and organizational planning, allowing leadership teams to address larger questions around program growth, community engagement, fundraising strategy, partnership development, and long-term sustainability while simultaneously creating marketing and operational assets.

Delivery centric

• KCA and clients meet 48 before the Mastermind Day to touch base and plan the day collaboratively.

• Day begins at 9am and ends at 4pm

• Morning: KCA team handles the implementation and creation of the email marketing campaign

• Mid Day Check in: KCA meets with the client(s)/ client’s team to share and provide guidance on the assets being delivered.

• Afternoon: KCA implements feedback provided by the client during the mid day check in and finalized deliverables.

• This type of day is good for

  • A business that wants a hands off experience where the service is complete and set up all in one day.

A hybrid of this day is also available with Mastermind and Studio aspects of the day.