Hi Morgan,
I’m excited about the opportunity to work together again, this time supporting the growth and visibility of the firm through consistent, strategic social media. The goal is to create a presence that reflects the caliber of your PR work, showcases your clients and expertise, and keeps the firm visible and relevant without adding another responsibility to your team’s plate. Below, I’ve outlined two levels of ongoing social media support based on our texts. One option is built around two posts per week, with my team creating the content and your team handling posting. The more comprehensive option includes two posts per week with full-service management, meaning I would handle posting, engagement, and the ongoing management of your social presence. This gives you the flexibility to choose the level of support that best aligns with your goals, internal capacity, and budget.
Warmly,
Karen
Social Media Management Options
WHAT’S INCLUDED:
KCA would run all aspects of the brand and provide a marketing strategy, piecing reel content, along with graphic design. We would grow the account by posting x times a week with a targeted hashtag strategy, story interactions, graphic design for grid posts, customizable graphics for stories, caption, and authentic audience engagement.
In summary:
Marketing Strategy
Repurposing Content
Trending Content and Organic interactions for increased reach
Assets & Collateral- Graphic Design for Instagram grid & Facebook feed
Assets & Collateral- Graphic Design for Instagram story & Facebook stories
Reel creation from content that client provides
Targeted hashtag strategy using trend report
Story Interactions
Optimized caption SEO
Authentic audience engagement and platform growth
Add on of targeted Ads with conversion
Project Scope
Option A includes 2x post a week on Instagram, Facebook, and LinkedIn for a total of 8 posts a month for $300 a month. Your team would be posting and engaging primarily.
Option B includes 2x post a week on Instagram, Facebook, and LinkedIn for a total of 8 posts a month for $500 a month. Karen would be posting and engaging once the team approves the strategy, captions, and design.
Project timeline:
3 month minimum
Start Date:
September 2026
NEXT STEPS:
Sign Contract
Begin onboarding process