Hi Ricky,

It was so great connecting with you today! Below is the website proposal for your brand. Since you have your materials ready to go I can anticipate this website getting done in 4 weeks or less. Excited about the possibility of collaborating with you.

Take a look and let me know your thoughts or any questions.

Warmly,

Karen

Logo for Karen Cubides Agency with white text on a black background.

Website Proposal

What’s included

  • Customized Squarespace Website

  • Cost of hosting and Squarespace for the year

  • Content organization and project management

  • Copy support and strategy

  • 3 Revisions of the layout of the site

  • Up to 2 zoom meetings to discuss the site as a team

  • 7-9 website tabs/ pages on both front and back end

  • Proposed tabs About, Work with me, SAU, Portfolio, Media, Contact

  • Recording of how to update the website yourself

  • SEO Optimized copy throughout the site

  • SEO and AI Search Optimization

Project Scope

Customized SquareSpace Website Design

Project Timeline: 4 weeks

Total Investment: $ 2600 ( plus Squarespace fees)

Project Duration : 4 weeks

Start date: October 23, 2026

Website Standard Costs:

Website Yearly Subscription $228

Website Month to Month Subscription: $25/month

Domain Hosting for 1 Year- Free for the first year and then $22 a year.

Payment plan

  • 50% Upon signing of agreement. Or payment plan discussed with client

  • 50% due a week before launch

Website ADD ON Costs:

Google Workspace Email

Email Marketing through Squarespace

Explore our Portfolio

Learn more

KCA Proposed Service: 3 Studio Days to Complete Phase 1,2 & 3

A Studio Day is a collaborative, implementation-focused experience designed to build meaningful progress in a single day. Rather than spending hours planning, we roll up our sleeves and create together—combining strategy, creativity, and execution to move important projects across the finish line.

Our Studio Days are delivery centric, this means we will be collaborating before the day begins and on the actual day we will be taking on the heavy lifting portion of completing the deliverables with our expertise.

  • KCA and clients meet 48 before the Studio Day to touch base and plan the day collaboratively.

  • Day begins at 9am and ends at 4pm

  • Morning: KCA team handles the implementation and creation of the email marketing campaign

  • Mid Day Check in: KCA meets with the client(s)/ client’s team to share and provide guidance on the assets being delivered.

  • Afternoon: KCA implements feedback provided by the client during the mid day check in and finalized deliverables.

This type of day is good for

  • A business that wants a hands off experience where the service is complete and set up all in one day.

A hybrid of this day is also available with Mastermind and Studio aspects of the day.

Implementation for Athleats Nutrition

Studio Day One:

Goal: Build the strategic foundation for how Athleats Nutrition attracts, nurtures, and converts its ideal clients.

Phase One: Systems & Lead Management

Build the infrastructure: Before generating more leads, we want to make sure there is a clear system for what happens when someone enters the Athleats Nutrition ecosystem.

  • Systems creation focused on client acquisition, client intake, overall client experience and off boarding

  • Internal system creation centered around CRM and how leads are funneled and handled

  • Lead generation and capture through email marketing

  • Freebie creation for start growing and segmenting the email list.

Studio Day TWO:

Phase Two: Email Marketing & Lead Nurture

Build the relationship.

Once the backend is organized, the next step is creating a system for staying connected to people who aren't ready to book immediately.

This is especially important for Athleats because the service itself emphasizes ongoing coaching, education, accountability, and long-term behavior change.  The marketing should begin demonstrating that relationship before someone becomes a client.

This phase would include:

  • Audit current email list, email capture and segment existing audiences

  • Develop newsletter/content strategy

  • Map lead nurture sequence

  • Identify lead magnet opportunities

  • Create email topics and CTAs

  • Develop automation recommendations

  • Connect email strategy to services and sales goals

Studio Day Three:

Phase Three: Social Media Strategy Kit

Build awareness and drive traffic into the ecosystem.

I would specifically call this a Strategy Kit because you aren't managing their social media yet. You're giving them the messaging, structure, and tools they need to execute consistently—or setting the foundation for you to manage it later.

Include:

  • Social media audit

  • Ideal audience and messaging refinement

  • 4–6 core content pillars

  • Brand voice and positioning guidance

  • Recommended content mix

  • Posting cadence

  • CTA strategy

  • 30–60 days of content ideas

  • Sample post concepts

  • Reel/video topics

  • Educational content themes

  • Promotional content strategy

  • Content repurposing plan

  • Strategy for driving social followers to email/website

  • Recommendations for future paid ads

Investment

Studio or Mastermind Day
$1,800/ Day

Optional Hybrid Studio + Mastermind Format Available

Ideally, we would schedule our first Studio Day in early September, the second toward the middle or end of the month, and the third in early October. This timeline allows us to move through the foundational work efficiently and intentionally, while creating a strong marketing infrastructure to build upon. From there, we would be well positioned to move into the website project and ongoing social media management before the end of the calendar year.

Standard Social Media Operation with Option One or Two

WHAT’S INCLUDED:

Karen Cubides would run all aspects of the brand and provide a marketing strategy, piecing reel content, along with graphic design. We would grow the account by posting x times a week with a targeted hashtag strategy, story interactions, graphic design for grid posts, customizable graphics for stories, caption, and authentic audience engagement.

In summary:

  • Marketing Strategy

    • Repurposing Content

    • Trending Content and Organic interactions for increased reach

  • Assets & Collateral- Graphic Design for Instagram grid & Facebook feed

  • Assets & Collateral- Graphic Design for Instagram story & Facebook stories

  • Reel creation from content that client provides

  • Targeted hashtag strategy using trend report

  • Story Interactions

  • Optimized caption SEO

  • Authentic audience engagement and platform growth

  • Add on of targeted Ads with conversion

Project Scope

  • Option A includes 1x post a week on Instagram and Facebook for a total of 4 posts a month at a price of $175 a month.

  • Option B includes 2x post a week on Instagram and Facebook for a total of 8 posts a month at a price of $250 a month.

Project timeline:

  • 3 month minimum

Start Date:

  • TBD

NEXT STEPS:

  • Sign Contract

  • Begin onboarding process