Hi Ricky & Morgan,
It’s great to be reconnecting, and I hope things have been going well on your end. I’ve put together a proposal below that covers three pieces: ongoing social media management, a website refresh, and a studio day option.
Social media management: Ongoing support to keep your channels active and aligned with your brand in real time.
Website refresh: We’ve budgeted 4 hours total based on the wish list that was shared. If you’d like more updates or a larger structural change as we get into the refresh, we’ll let you know as we approach that budget so there are no surprises.
Studio day: This is a robust option designed to give you a true marketing foundation. We’ll build a strategy and a bank of assets, including templates, that your PR team can run with on social. It’s also a chance to map out the kind of work you want to attract, so your content supports where you’re headed, not just where you are today. It keeps the support aligned with your brand without overextending the budget throughout the year.
You can take the pieces together or separately, depending on what fits best right now. Take a look and let me know your thoughts or any questions. I’m happy to walk through it on a call if that’s easier.
Warmly,
Karen
Website Proposal
What’s included
Proposed updates; Refreshing photos, adding movement to the website via videos, and restructuring the speaking section.
Content organization and project management
Copy support and strategy
2 Revisions of the layout of the site
Up to 2 zoom meetings to discuss the site as a team
SEO Optimized copy throughout the site
SEO and AI Search Optimization
Project Scope
SquareSpace Website Refresh
Project Timeline: 2 weeks
Total Investment: $600
Project Duration : 2 weeks
Start date: November 16, 2026
Payment plan
50% Upon signing of agreement. Or payment plan discussed with client
50% remaining before final deliverables are sent
Explore our Portfolio
Standard Social Media Operation
WHAT’S INCLUDED:
Karen Cubides would run all aspects of the brand and provide a marketing strategy, piecing reel content, along with graphic design. We would grow the account by posting how ever many times a week you decided on with a targeted hashtag strategy, story interactions, graphic design for grid posts, customizable graphics for stories, caption, and authentic audience engagement.
In summary:
Marketing Strategy
Repurposing Content
Trending Content and Organic interactions for increased reach
Assets & Collateral- Graphic Design for Instagram grid & Facebook feed
Assets & Collateral- Graphic Design for Instagram story & Facebook stories
Reel creation from content that client provides
Targeted hashtag strategy using trend report
Story Interactions
Optimized caption SEO
Authentic audience engagement and platform growth
Add on of targeted Ads with conversion
Project Scope
Option A includes 1x post a week on Instagram, Facebook, and Linkedin for a total of 4 posts a month at a price of $200 a month.
Option B includes 2x post a week on Instagram, Facebook, and Linkedin for a total of 8 posts a month at a price of $300 a month.
Project timeline:
3 month minimum
Start Date:
December 2026
NEXT STEPS:
Sign Contract
Begin onboarding process
KCA Proposed Service: “Studio Day” Service Outlined Below
A Studio Day is a collaborative, implementation-focused experience designed to build meaningful progress in a single day. Rather than spending hours planning, we roll up our sleeves and create together—combining strategy, creativity, and execution to move important projects across the finish line.
Our Studio Days are delivery centric, this means we will be collaborating before the day begins and on the actual day we will be taking on the heavy lifting portion of completing the deliverables with our expertise.
KCA and clients meet a week before the Studio Day to touch base and plan the day collaboratively.
Day begins at 9am and ends at 4pm EST
Morning: KCA team handles the implementation and creation of the marketing campaign on our own.
Mid Day Check in: KCA meets with the client(s)/ client’s team to share and provide guidance on the assets being delivered.
Afternoon: KCA implements feedback provided by the client during the mid day check in and finalized deliverables to be shared with clients by the end of business.
This type of day is good for
A business that wants a hands off experience where the service is complete and set up all in one day.
Investment:
Studio Day
$1,800/ Day
Next steps: Sign Agreement, Pick a Date
Ricky Dickson: Studio Day Marketing Centric
Studio Day: Social Media Strategy Kit
Build awareness and drive traffic into the ecosystem.
Goal: Build the strategic marketing foundation for how Ricky’s brand attracts, nurtures, and converts its ideal clients.
Include:
Social media audit
Ideal audience and messaging refinement
4–6 core content pillars
Brand voice and positioning guidance
Recommended content mix
Posting cadence
CTA strategy
60-120 days of content ideas
Sample post concepts
Reel/video topics
Educational content themes
Promotional content strategy
Content repurposing plan
Strategy for driving social followers to email/website
Recommendations for future paid ads
Templates for posts and reels on social media