Hi Joel,

It was great connecting with you this week. Below are a few ways we typically partner with organizations to support their marketing and social media efforts.

Keeping your current budget in mind, I would recommend starting with a strategy session to clarify priorities, messaging, and identify immediate opportunities. From there, a Studio or Mastermind Day could be a natural next step, allowing us to capture the visual and messaging assets the orchestra needs while creating stronger cohesion between your website and social media presence.

Once those foundational pieces are in place, we can evaluate what level of ongoing support makes the most sense, whether that includes strategic guidance, periodic consulting, or more hands-on management of your social media.

I’ve also included our nonprofit pricing for social media management below. As we move further into the process, we can determine the best level of support while also building an infrastructure that would allow for a smooth transition when you eventually bring on an intern or early-career professional to help manage marketing as revenue grows.

Our Goal(s)

  • Strengthen the orchestra’s digital presence by clarifying its messaging and telling a more compelling story about its artistic mission and community impact.

  • Create cohesive visual and marketing assets that align the website and social media to better engage audiences, donors, and supporters.

  • Develop a sustainable marketing structure that supports audience growth now while preparing for future support from interns or early-career marketing professionals.

Start here

Brand Strategy Session

Our Brand Strategy Session is a focused, high level working session designed to assess where you are and clarify where you’re going. During this time, we conduct a comprehensive brand audit, reviewing your positioning, messaging, materials, online presence, and overall career alignment to identify strengths, gaps, and untapped opportunities. Together, we evaluate your goals and determine the most strategic course of action, ensuring that every next step is intentional, cohesive, and aligned with your long-term vision.

Brand Strategy Session $295 for 90 min

Strategy based day

  • KCA has the client fill out an extensive intake form to evaluate current stressors, downfalls and points of dissatisfaction

  • KCA and the client meet for a focused 90 minute session to review, problem solve and move forward with actionable steps

  • During our time together:

    • Clarify short-term and long-term goals

    • Conduct a brand and professional presence audit (website, bio, materials, recordings)

    • Evaluate your positioning, messaging, and differentiation in the field

    • Assess current opportunities, visibility, and industry alignment

    • Identify strengths, gaps, and untapped opportunities

    • Determine obstacles that may be limiting growth or momentum

    • Prioritize strategic actions that will have the greatest impact

    • Determine areas that may need refinement, development, or repositioning

    • Outline clear next steps and actionable priorities

    • Identify the level of ongoing support that would best support your goals

  • This type of service is good for:

    • All new clients looking to start working with KCA in any capacity

    • Clients that are able to self reflect and are looking to identify and target aspects that might not be currently working within their brand or organization

Social Media Management

WHAT’S INCLUDED:

Karen Cubides would run all aspects of the brand and provide a marketing strategy, piecing reel content, along with graphic design. We would grow the account by posting x times a week with a targeted hashtag strategy, story interactions, graphic design for grid posts, customizable graphics for stories, caption, and authentic audience engagement.

In summary:

  • Marketing Strategy

    • Repurposing Content

    • Trending Content and Organic interactions for increased reach

  • Assets & Collateral- Graphic Design for Instagram grid & Facebook feed

  • Assets & Collateral- Graphic Design for Instagram story & Facebook stories

  • Reel creation from content that client provides

  • Targeted hashtag strategy using trend report

  • Story Interactions

  • Optimized caption SEO

  • Authentic audience engagement and platform growth

Project Scope

  • Option A includes 3x post a week on Instagram and Facebook for a total of 24 posts a month at a price of $875 a month.

  • Option B includes 4x post a week on Instagram and Facebook for a total of 32 posts a month at a price of $1,000 a month.

Project timeline:

  • 3 month minimum

Start Date:

  • TBD

NEXT STEPS:

  • Sign Contract

  • Begin onboarding process

Consulting Session Package

Session Package

  • Consulting availability: Session packages to be used within one calendar year 

  • Marketing, tenure portfolio development, business aspects, projects, etc 

    • 5 Sessions = $1,125

      • $225/per hr

    • 10 Sessions = $2k

      • $200/per hr

    • To be paid in up to two installments

Mastermind Proposal

Mastermind Day $1800

Strategy based day

  • KCA and clients meet 48 before the Mastermind Day to touch base and plan the day collaboratively.

  • Day begins at 9am and ends at 4pm.

  • During our time together:

    • We teach the team how to implement email marketing systems.

    • We answer questions and provide a recap of the day.

  • This type of day is good for:

    • A business that wants strategy and to provide their team with professional development in a specialized area so they can implement and execute.

Studio Day $1800

Delivery centric

  • KCA and clients meet 48 before the Mastermind Day to touch base and plan the day collaboratively.

  • Day begins at 9am and ends at 4pm

  • Morning: KCA team handles the implementation and creation of the email marketing campaign

  • Mid Day Check in: KCA meets with the client(s)/ client’s team to share and provide guidance on the assets being delivered.

  • Afternoon: KCA implements feedback provided by the client during the mid day check in and finalized deliverables.

  • This type of day is good for

    • A business that wants a hands off experience where the service is complete and set up all in one day.

Half Days: $1000

Strategy and/or delivery based

  • KCA and clients meet 48 before the Mastermind Day to touch base and plan the day collaboratively.

  • We meet briefly with the team to share strategy and we set email marketing up.

  • Good for quick problem solving that the business can continue to set up and implement on their own.