Hi rob,

Below is a proposal for a potential visit to Duquesne. As I mentioned on our call, everything here is fully customizable based on your goals, student needs, and scheduling priorities. I’m happy to shape the content and format in a way that feels most impactful for your community.

I also want to be mindful of budget considerations, so I’m open to adjusting scope and fee as needed to make this a great fit for everyone.

For context, I’ve included examples of talks and workshops I’ve given this year at Vanderbilt and NSU, which can serve as a starting point for what we might build together.

I’d love to hear your thoughts and continue refining this with you.

Karen

Emerging Artists Workshop Proposal

What’s included

I’m happy to tailor my workshop to the program’s priorities. My ideal collaboration includes:

Marketing and Branding for the Modern-Day Musician (Part 1 & Part 2) – An interactive workshop covering essential marketing elements for musicians, including photography, website development, social media management, email marketing, and brand clarity. We’ll dive into strategies for Instagram and YouTube to help artists build a strong, authentic presence.

Objectives:

  • Equip emerging artists and creatives with foundational knowledge in marketing and branding to better position themselves in a competitive landscape.

  • Strengthen participants’ career readiness by providing practical tools for resume development, networking, and audition/job application strategies.

  • Enhance each student’s professional image through high-quality headshots suitable for portfolios, applications, and digital presence.

  • Build confidence and communication skills through targeted media training, including on-camera practice and public speaking coaching.

  • Support participants in developing a cohesive personal brand and clear career direction across both digital and in-person opportunities.

  • Provide an immersive, hands-on learning experience that combines education, application, and personalized feedback over the course of the residency.

Project Scope

  • Workshop and various masterclasses

  • 2 Days of workshops (3-4 total)

  • Each workshop is 90 min

Investment:

  • $2500 plus travel, transportation and housing

Deliverables - Marketable Musician

Marketing & Branding

  • Equip emerging artists and creatives with foundational knowledge in marketing and branding to better position themselves in a competitive landscape.

  • Student Headshots:

    • Enhance each student’s professional image through high-quality headshots suitable for portfolios, applications, and digital presence.

  • Provide an immersive, hands-on learning experience that combines education, application, and personalized feedback over the course of the residency.

Resume & Material Building Session

  • Strengthen participants’ career readiness by providing practical tools for resume development, networking, and audition/job application strategies.

  • Support participants in developing a cohesive personal brand and clear career direction across both digital and in-person opportunities.

Public Speaking & Media Training

  • Build confidence and communication skills through targeted media training, including on-camera practice and public speaking coaching.

Additional Residency Topics

The Business of Chamber Music – An in-depth look at diverse career paths in music, along with essential business fundamentals to help musicians navigate and sustain their careers.

Objectives:

  • Gain a comprehensive understanding of the diverse career pathways available within the music industry, expanding awareness beyond traditional roles.

  • Build a strong foundation in essential business principles, including contracts, revenue streams, branding, and financial management.

  • Develop strategic insight into creating a sustainable and adaptable career in an ever-evolving music landscape.

  • Acquire practical tools and frameworks to confidently navigate opportunities, partnerships, and long-term growth.

  • Cultivate clarity and direction in aligning individual goals with a well-informed, intentional career path.

Financial Literacy for Musicians – A deep dive into financial essentials, equipping emerging artists with the knowledge and strategies needed to build a financially sustainable career.

Objectives:

  • Develop a clear understanding of core financial principles relevant to building and sustaining a career in music.

  • Learn how to effectively manage income streams, budgeting, and cash flow as an emerging artist.

  • Gain insight into industry-specific revenue sources, including royalties, touring, licensing, and digital platforms.

  • Build strategies for long-term financial stability, including saving, investing, and planning for career growth.

  • Strengthen confidence in making informed financial decisions that support both creative and professional longevity.

Emotional Intelligence for Musicians – A deep dive into EQ, the Enneagram, and personal development tools. This session explores the neuroscience of performance and the role of a values-driven approach in building a sustainable, fulfilling career.

Objectives:

  • Develop a deeper understanding of emotional intelligence (EQ) and its impact on performance, collaboration, and career longevity.

  • Explore the Enneagram as a tool for self-awareness, identifying core motivations, strengths, and growth areas.

  • Gain insight into the neuroscience of performance and how mindset, habits, and emotional regulation influence outcomes.

  • Learn practical personal development tools to enhance resilience, focus, and adaptability in high-performance environments.

  • Cultivate a values-driven approach to decision-making, aligning personal identity with a sustainable and fulfilling career path.